"If I could tell the story in words, I wouldn’t need to lug around a camera.” – Lewis Hine
The approach to shooting editorial is similar to fashion in that it involves a dedicated team to craft and pull together the vision. We shoot editorial for a number of reasons, as a creative outlet, for magazine publication, by commission or for the pure fun and enjoyment of the process its self. The atmosphere in the studio is never more electric than when a collaborative, creative project starts to gel.
Every picture tells a story.